Newsletter of the WU Executive Academy – Vienna University of Economics and Business
 
NEWSLETTER SUMMER 2015

Dear readers,

On the occasion of the 15 year anniversary of the Global Executive MBA and the graduation ceremony of the current class last Thursday, Hikmet Ersek, CEO of the Fortune 500 company Western Union, held a stirring keynote speech, in which he outlined the most important stages of his extraordinary career and revealed his personal recipe for successful leadership. Click here for his success tips.

Participants of the Professional MBA Marketing & Sales have it good: In the Marketing & Sales Lab, students are able to choose their own hot topics in addition to the fixed curriculum. Read up on the exciting mix of topics that has come out of this feature so far.

Happy Reading!
Your WU Executive Academy Team

Overview

Career Story: Tomasz Pilewicz, Philips Polska

The best ideas Tomasz ever has come to his mind while he goes running, mostly across long distances. It seems like he needs many of these sudden inspirations – after all, he is not only a current Professional MBA Entrepreneurship & Innovation student, but also a consulter for start-ups and SMEs. On top of this, he is also runs a successful blog for entrepreneurs and innovators. In the June career story, Tomasz explains how he manages to reconcile all of this, how an apparent failure contributed to his successful career and why his employer greatly benefits from his MBA at the WU Executive Academy.

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Top-manager Hikmet Ersek holds keynote at the Global Executive MBA's 15 year anniversary

On the occasion of the 15 year anniversary of the Global Executive MBA and the graduation ceremony of the 2014 – 2015 class, Western Union CEO Hikmet Ersek held the keynote speech at the historical halls of the Old Stock Exchange in the heart of Vienna. In his speech, Ersek shared some of his profound experiences as an international top manager with the audience and revealed his personal recipe for successful leadership.

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Marketing & Sales Lab: Students choose their personal Hot Topics

Neuromarketing, trend spotting, crisis communication or something completely different? In the Professional MBA Marketing & Sales, the choice is up to the students. In the course of the Marketing & Sales Lab, each class chooses two topics in addition to the set curriculum. Every one of their selected Hot Topics is then addressed at one module day. Read up on the exciting mix of topics that has come out of this feature so far.

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Alumni Application Tips: Hard work, but it pays off

“Only” four days a month in class in the MBA-Curriculum? Do not let yourself be deluded by that – students who make the mistake of underestimating the amount of work and timely effort required are the ones that might stumble on their way to an MBA degree. Attila Axel Gombos, Director of Food and Beverage, Hotel Paradisus Playa del Carmen La Perla & La Esmeralda and Global Executive MBA alumnus, gives personal insights into the actual workload of a part-time MBA at the WU Executive Academy. Also, he provides valuable advice in terms of time management and is convinced that the completion of his MBA definitely paid off.

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Triple anniversary at the Alumni Summer Party 2015

What’s the perfect recipe for a successful summer party? Mix hot rhythms and cool drinks with a photo box, a three-story cake and over 800 guests from at least 15 different nations. At this year’s alumni party, the alumni, professors and cooperation partners had no less than three jubilees to celebrate: 10 years WU Executive Academy, 15 years Global Executive MBA and 20 years WU Alumni Club. For all the details on the event highlight of the year please click here.


 

Future trends – opportunity or threat?

In a world that is moving faster and faster, it is becoming increasingly difficult for executives to stay on top of the deluge of information that comes at them every day. What is important? What is trivial? The success of organizations depends more and more on their ability to understand trends, draw the right conclusions from them and act accordingly. The new special workshop Future Trends, not only provides managers with the tools and skills they need to meet this challenge but also helps them develop their understanding of how external trends can be catalysts for meaningful innovation.

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Career Tips and Trends: digital reputation – a curse or blessing for executive search?

More and more candidates use social media for their own research on the reputation and the work environment of their potential employer. Which role the digital reputation of a company plays in a candidate’s decision to accept or decline a position and which do’s and don’ts wise recruiters should take into consideration in their daily use of social media is explained by Steffen Rother, Consultant and Social Media Expert with our executive search partner Eblinger and Partner, in this month’s Career Tips & Trends.

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Free AMBA membership for the WU Executive Academy’s MBA students and alumni

The online-community of the Association of MBAs (AMBA) is an exclusive international network and simultaneously a valuable career platform. MBA students and alumni of the WU Executive Academy who completed their program no more than five years ago now have the unique opportunity of a free membership. Click here for all the details.

 

Fact of the month: 10 years WU Executive Academy at a glance

Did you know that since its foundation in 2004 the WU Executive Academy put forth no less than 2,200 MBA alumni from over 80 countries? Or that the participants of all programs together have taken a total of 6,500 hours of class? Click here for the most impressive facts and figures from one decade of executive education at the WU Executive Academy.

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LinkedIn-Tip: How to find and join the right groups

Groups account for a large share of overall platform activity. In this issue of our LinkedIn series, online-marketing expert Ritchie Pettauer explains how to find the right groups and what to keep in mind when starting to participate in the discussion.

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Upcoming Events:
Info-Session Vienna:
BBA & Certificate Programs
June 23
MBA & MLS Info-Session in English Sep. 8
MLS & MBA Info-Session in German Sep. 16
All Events

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D.(h.c.), Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
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WU Executive Academy
Vienna University of Economics and Business
Welthandelsplatz 1
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1020 Vienna, Austria