Newsletter of the WU Executive Academy – Vienna University of Economics and Business
 
NEWSLETTER MAY 2015

Dear readers,

It all began with a team of four people, two MBA programs, two certificate programs and a handful of corporate programs and seminars. Only 10 years later, the WU Executive Academy has established itself as a leading executive education provider in Central and Eastern Europe. To mark the special anniversary, Prof. Bodo B. Schlegelmilch and Dr. Astrid Kleinhanns-Rollé speak about this remarkable success story in their interview.

On another note, the leading economic newspaper, Ziarul Financiar, recently ranked the Executive MBA Bucharest as Romania’s best MBA program for the second year in a row. We are all delighted about this result. Click here for more details on the MBA ranking.

Happy Reading!
Your WU Executive Academy Team

Overview

Ziarul Financiar MBA Ranking: Executive MBA Bucharest again #1

In the most important MBA survey of the year, the Executive MBA Bucharest was again ranked as the #1 MBA program in Romania, scoring 4.74 points out of a maximum of 5. With this excellent result, the WU Executive Academy is again ahead of other internationally renowned MBA providers. If you are toying with the idea of participating in this top MBA program and you would like to make a solid investment in your own market value, you now have the chance to apply for a scholarship amounting to € 30,000.

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Alumni Application Tips: Be proud of yourself

Nobody likes show-offs. Still, it is worse to downplay yourself, especially during an application interview. In this edition of our Alumni Application Tips, Michelle Gosztonyi, alumna of the Global Executive MBA, explains how friends, family and colleagues can play a major role in identifying your strong sides which you can then bring to the table during the interview.

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10 years of the WU Executive Academy: an Austrian success story

Austria’s most successful business school is celebrating a very special anniversary. To mark this occasion, Prof. Bodo B. Schlegelmilch, Dean of the WU Executive Academy, and Managing Director Dr. Astrid Kleinhanns-Rollé look back at the highlights of an eventful decade.

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LinkedIn Tip: How to improve your online presence with blog postings

This time, online-marketing expert Ritchie Pettauer explains why blog postings are a much more powerful tool than status updates when it comes to increasing your reach and strengthening your brand. LinkedIn’s publishing platform also comes in handy whenever you need to publish an article quickly and hassle-free. To achieve optimal results, there are a few things you should keep in mind though.

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Career Story: Angela Putylina, Janssen Pharmaceuticals

Studying for an MBA at the WU Executive Academy was one of the stages in Angela Putylina’s life that had the greatest impact on her. In this month’s career story, the Professional MBA Marketing & Sales alumna not only describes which career opportunities have opened up thanks to the MBA, but also reveals what she does to recharge her batteries – whenever she is not in charge of introducing new pharmaceuticals for Russian patients with multiple sclerosis.

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Professional MBA Project Management: Real life projects for managers

It doesn’t get any more practical than this: A unique feature in the curriculum of the Professional MBA Project Management lets students assume the roles of project management consultants and plan, carry out and analyze a training project in real-time. Read up on the experiences two current participants made during this exceptional work assignment.

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Career Tips and Trends: How to impress and disappoint a head hunter

When communicating with an executive search consultant as a candidate, you should present yourself from your best angle at all times. In the course of this, there are certain behaviors which are considered deal-breakers. In this month’s Career Tips and Trends, Isabell Richter from our Executive Search Partner Stanton Chase International, reveals important Do’s and Don'ts you should consider if you want to build a fruitful and mutually beneficial relationship with your head hunter.

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Fact of the month: 50% female students in the MBA Energy Management

Some industries are traditionally male-dominated, including the energy business. Fortunately, our MBA Energy Management with 50% female students is a great example that rather conservative industries do not necessarily need to be male-dominated. Why an MBA can be a powerful instrument to provide women the credibility and experience to surmount and surpass barriers to success and how female leaders think about it is explained in this edition of our "Fact of the month."

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Upcoming Events:
Online MBA Info-Session:
Performance Management
May 21
Online MBA Info-Session:
Executive MBA PGM
May 27
11th Annual Getenergy Global Event 2015 June 2
Info-Session:
Certificate Programs & BBA
June 23
Info-Session: Certificate Program
Risk & Insurance Management
June 24
All Events

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D.(h.c.), Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
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WU Executive Academy
Vienna University of Economics and Business
Welthandelsplatz 1
Building EA
1020 Vienna, Austria