Newsletter of the WU Executive Academy – Vienna University of Economics and Business

Dear readers,

Providing access to advanced technology in our learning environment has always been a special priority of our team at the WU Executive Academy.

Our newsletter reflects this belief: in order to provide you, dear reader, with the best reading environment possible to enjoy each and every article, we have reformatted our newsletter’s technical features and layout. This way, you can browse our articles on your smartphone, tablet or wherever you are, in a more reader-friendly format.

Happy Reading!
Your WU Executive Academy Team


Professional MBA scholarships for CIS citizens

The WU Executive Academy and Vedomosti, the leading Russian business newspaper, are jointly awarding partial scholarships amounting to 50% of the tuition fee for the Professional MBA specializations Energy Management, Finance, Marketing & Sales and Project Management. Up until June 22, 2015, MBA applicants can also apply for one of the scholarships. Use this opportunity and apply now!

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Career Tips & Trends: It is all about individual responsibility

“Corporate social responsibility is dead,” says Conrad Pramböck, Head of Compensation Consulting at Pedersen & Partners. Learn more in this month’s career tip why there is a lot of finger-pointing when it comes to addressing social issues and why corporate social responsibility is completely meaningless without individual social responsibility.

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Career Story: Robert Borny, aws Hochtechnologieförderung, and Professional MBA Entrepreneurship & Innovation alumnus

Robert Borny has made a transition from laboratory research and clinical medicine to business and economics – an indication that he truly internalized his personal goal of “life-long learning.” In this career profile, he not only reveals his management philosophy, but also explains why he would like to change places with an astronaut for a day and how he took advantage of his Professional MBA.

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Faculty Insights: The magic formula for corporate success

In economically challenging times, the special combination of strategic management, a learning organization and distinct social skills helps companies – irrespective of their industry, size or type of enterprise – to have sustainable success. Why that is and what this “magic formula” means in management practice is explained by Prof. Helmut Kasper, Academic Director of the Executive MBA PGM and professor at WU’s Institute for Change Management and Management Development.

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Executive Energy Expert offered again in Bucharest

After a successful first round, the Executive Energy Expert, an exclusive short program specifically addressing energy topics, will start again in Bucharest on May 18, 2015. The compact 5-day program is designed for executives who want to learn from internationally renowned industry experts while expanding their professional network. Application deadline is April 20, 2015.

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Alumni Application Tips: Finance your MBA

You wouldn’t believe how many different possibilities there are to finance your MBA – whether it is a national funding opportunity, a tax benefit or a scholarship. In this month’s Alumni Application Tip, you can also discover why it pays off for your employer to financially support your MBA and how you can save up to 50% of the costs.

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Apply now: Scholarships for the new Master of Legal Studies

Jointly with the Austrian daily newspaper Die Presse, the WU Executive Academy awards two partial scholarships for the new Master of Legal Studies, each amounting to 7,500 euros. The program offers comprehensive legal know-how for non-lawyers and has a special focus on European Business Law. Application deadline is May 4, 2015.

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Fact of the month: The Certificate Program in Tourism and Event Management turns 75

Did you know that the first class of the Tourism & Event Management Certificate Program started in 1940? Since then, more than 7,000 tourism professionals have graduated from the leading Austrian certificate program in the field of tourism. Find out more about longest-running program in the history of WU in this “Fact of the month.”

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700 new members for the WU Executive Club

The alumni community of the WU Executive Academy has decided to integrate the alumni of the double degree Executive MBA (WEMBA) of the Warsaw School of Economics and the Carlson School of Management into its network. Apart from significantly contributing to making the WU Executive Club even more diverse and more attractive, the 700 newcomers will able to enjoy the full range of benefits and services it offers.

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Upcoming Events:
German MBA Info-Session April 16
HR Directors International Summit 2015 April 15 - 16
MBA Info-Session Vienna May 5
Info-Session Certificate Programs & BBA May 6
All Events

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D.(h.c.), Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
Events Schedule a
WU Executive Academy
Vienna University of Economics and Business
Welthandelsplatz 1
Building EA
1020 Vienna, Austria