Newsletter of the WU Executive Academy – Vienna University of Economics and Business

Dear readers,

Just a few days ago, we launched our brand-new website. Enjoy a modern look and feel, greater usability and many new features - no matter whether you are at work, at home or on the go. Of course, we are looking forward to your feedback and your suggestions, so we would like to invite you to take part in a brief survey.
Thank you for sharing your opinion with us! Click here for the survey.

In light of growing economic uncertainty and rapid technological developments, life-long learning is no longer a choice, but a necessity. The demands on our knowledge are increasingly growing. This is particularly true for industry-specific education. On this note, what should you take into account when it comes to choosing the right program? Prof. Barbara Stöttinger, Dean of the WU Executive Academy, shares a few valuable tips in this edition of our newsletter. Read the whole interview here.

Happy Reading!
Your WU Executive Academy Team


Industry know-how more important than ever: How to find the right education program

In times of omnipresent digitalization and rapid technological developments, industry-specific education is becoming more and more important: Appropriate industry know-how, an excellent professional network and a regular update on the latest trends in the industry have become indispensable in order to stay competitive. What you should bear in mind when choosing the right education program, is explained by Prof. Barbara Stöttinger, Dean of the WU Executive Academy, in the following interview.

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Tereza Tranaka, Managing Partner at OXYGEN

“Parenting is indeed the hardest job in life. No MBA can prepare you for it,” Tereza Tranaka jokingly states. For her career, the MBA at the WU Executive Academy certainly paid off – after all, the MBA equipped her with the right tools and the courage to launch her own communication agency. In this month’s Career Story, Tereza also speaks about the moments that had the biggest impact on her life, who her biggest leadership role model is, and what it is that she would spend her last money on.

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The pursuit of happiness in 3 steps

All the really happy and fulfilled people, who Dr. Conrad Pramböck, Head of Compensation Consulting at Pederson & Partners, has met throughout his life had 1 thing in common: They did 3 things. They gave, they took and they gave. Learn more how this approach exactly works in practice.

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The new website of the WU Executive Academy: Modern, informative, mobile first

Easier navigation, new features and a fresh design are only some of the highlights of the WU Executive Academy’s website relaunch. No matter whether you are at work, at home or on the go – you can now take full advantage of all its features, irrespective of the device you use. Visit us online and share your opinion with us in a brief survey. We are looking forward to your feedback!

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MBA Best Thesis Award goes to 2 joint winners for the first time

As the jury could not decide on one winner, the prize for the best master thesis of the Professional MBA Entrepreneurship & Innovation went to 2 alumni for the first time. During the E&I Touchdown on January 20th, 2016, Katharina Mewald, Business Consultant at IBM Austria, and Josef Aschl, founder of Aschl Environmental Systems, received the award for the outstanding quality of their master theses.

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1919 – back to the roots of a unique Austrian-American cooperation

In 1919, the WU Executive Academy did not yet exist. However, this was a very important moment: 97 years ago, the Carlson School of Management was founded in Minnesota. Years later, the renowned American business school played a key role in introducing a relatively new type of education format in Europe, the MBA, together with the WU Executive Academy. In this edition of our Fact of the Month series we take a look behind the scenes of this successful partnership.

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The ideal posting frequency makes the difference

LinkedIn offers a wide range of publishing features which we discussed in previous articles. However, our LinkedIn activities are not supposed to turn into a fulltime job. What is the ideal posting frequency? How much time should average users invest in their publishing strategies? Our online marketing expert, Ritchie Pettauer, has the answers!

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Transnational WU Alumni Hub meeting in Brno

Typically, alumni get-togethers are about reuniting with former fellow students, having fun and exploring opportunities for collaborative projects. The WU alumni meeting held in Brno (CZ) on January 27th, 2016, showed that making the most of synergies adds a completely new dimension to such reunions: It brought together not only alumni of the WU Alumni Club and WU Executive Club, but also graduates of WU’s CEE Competence Center and alumni of the University of Economics in Prague.

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Upcoming Events:
WU Executive Academy Insights:
CEO WWF Austria, A. Johanides
Feb. 25
Access MBA Fair Baku Mar. 1
Online Info-Session:
Employer Brand Manager
Mar. 2
BeST Fair Mar. 3 - 6
Access MBA Fair Moscow Mar. 5
All Events

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
Events Schedule a
WU Executive Academy
Vienna University of Economics and Business
Welthandelsplatz 1
Building EA
1020 Vienna, Austria