Newsletter of the WU Executive Academy – Vienna University of Economics and Business
NEWSLETTER SEPTEMBER  2017

Dear readers,

Disrupt or give up, that is the question. Innovative technologies and radically different business models represent the greatest challenge in the age of digitalization. What can companies do to avoid becoming victims of this sudden change in the rules of the business game? How can they actively create new rules to their own benefit?

Prof. Nikolaus Franke, Academic Director of the Professional MBA Entrepreneurship & Innovation, asked these very questions to the 100 most innovative SMEs in Germany.

Click here to find out how these companies respond to the disruptions in their industries.

By the way, it's now scholarship season at the WU Executive Academy! Starting now, we are offering attractive partial scholarships for the Global Executive MBA and the Executive MBA Bucharest together with “Die Presse,” the Russian newspaper “Vedomosti” and the Romanian newspaper “Ziarul Financiar.” Take this opportunity and apply now!

For all details on the scholarships click here.

Happy Reading!
Your WU Executive Academy Team

Overview
Professional MBA alumnus Christian Kittel receives Best of Biotech Award
Career Story: Tomasz Chajneta, Senior Manager Participations, HYPO NOE Gruppe Bank AG
Disrupt or give up! - Insights from Prof. Nikolaus Franke
Apply now for our Executive MBA scholarships
Corporate mentoring project: a new offer for Professional MBA students
Meet us at MBA Day in Vienna
Career Tips & Trends: why MBA alumni are the better applicants
Negotiation Tip: a surprising new use for the SWOT analysis

Professional MBA alumnus Christian Kittel receives Best of Biotech Award

The Viennese biotech startup, Vacthera, has been developing a groundbreaking influenza vaccine. In his master thesis for the Professional MBA Entrepreneurship & Innovation, Christian Kittel nicely underlined the fact that a successful startup requires not only a great idea, but also an innovative business concept. His work has now been awarded in the first phase of the award for the best business plans in life sciences. We congratulate him on his achievement!

Read more

 

Tomasz Chajneta, Senior Manager Participations, HYPO NOE Gruppe Bank AG

During a one-year high school stay in Kansas, Tomasz Chajneta developed his enthusiasm for foreign cultures and learned to master the daily challenges himself. This time has shaped him. After numerous international stations, he joined HYPO NOE Group Bank AG in Vienna in 2009, for which he is still active today. What is the role of the Professional MBA in his career, why Richard Branson is his role model, and why he takes his time to laugh, think and cry every day, can be found in this issue of our Career Stories.

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Disrupt or give up! - by Prof. Nikolaus Franke

Innovative technologies and radically different business models represent the greatest entrepreneurial challenge in the era of digitization. What can be done as an established player in order not to fall victim to a sudden change in the gameplay? How can one perhaps even proactively create them and thus create a growth leap? In a recent study, Prof. Nikolaus Franke, Academic Director of the Professional MBA Entrepreneurship & Innovation and Head of the Institute for Entrepreneurship & Innovation, has analyzed how the TOP 100 SMEs in Germany deal with these changes.

Read more

 

Apply now for our Executive MBA scholarships

It is scholarship season and we are offering attractive MBA scholarships together with our media partners in Austria and abroad. For the launch of the Global Executive MBA in April 2018, there are two possibilities to apply for a partial scholarship - the "Vedomosti" scholarships in Russia and the "Die Press" scholarships in Austria. In addition, together with the Romanian daily newspaper "Ziarul Finanziar", we will award a scholarship worth € 25,000 for the Executive MBA Bucharest. Apply now!

Read more

 

Corporate mentoring project: new offer for Professional MBA students

For students of the Professional MBA, there is now a new offer for their final project: The aim of the project is to bring MBA students together with bachelor or master students from WU and with external partner companies. A win-win situation for all stakeholders who benefit fully from this new initiative.

Read more

 

Meet us at MBA Day in Vienna

Choosing an MBA program is a once-in-a-lifetime decision. Therefore, it should be well thought out. In the "MBA Day" of e-fellows.net on October 14, 2017, you will learn about career opportunities, career planning and MBA funding from internationally leading experts. Come and visit us at our booth and get personal advice from our MBA team. We are looking forward to meeting you!

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Why MBA alumni are the better applicants

In addition to the necessary know-how, the recruiting of suitable specialists is increasingly also a question of who you know. This is why more and more HR managers rely on alumni networks. In this interview, Alexandra Forchtner and Isabel Auenhammer from PremiQaMed reveal what distinguishes MBA graduates from other candidates and what qualities and competencies are essential in the application process.

Read more

 

A surprising new use for the SWOT analysis

Imagine you are preparing for a negotiation, but you have little time as you are dealing with other important tasks as well. The last thing you want to do is invest too much time in the preparation (time which you do not have). Find out how a SWOT analysis can help you in this situation in our latest negotiation tip.

Read more

 
Upcoming events:
Info-Session:
BBA & Certificate Programs
Sep. 12.
MBA Alumni Reunion in Brno Sep. 12.
Company Visit at Boehringer Ingelheim
for WU Executive Club members
Sep. 18.
MBA Alumni Reunion in Bratislava Sep. 20.
Online Info-Session:
Global Executive MBA
Sep. 21.
Adventure tour in the Viennese Prater Sep. 25.
Info-Session:
MBA & Master of Laws programs
Sep. 26.
Access MBA Fair in Moscow Oct. 5
MBA Alumni Lounge:
“Narcissism and the Dark Side of Leadership”
at Brenner&Company
Oct. 5
Access MBA Fair in St. Petersburg Oct. 7
Access MBA Fair in Vienna Oct. 10
EMBA Alliance Fair in Vienna Oct. 12
e-fellows MBA Day in Vienna Oct. 14
All events 

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
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WU Executive Academy
Vienna University of Economics and Business
Welthandelsplatz 1
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