Newsletter of the WU Executive Academy – Vienna University of Economics and Business
NEWSLETTER MARCH 2017

Dear readers,

Authority is outdated. In this video interview, our executive search partner, Conrad Pramböck, explains how to lead people within non-hierarchic networks. (By the way: His tips are also useful in other relationships outside of the world of employment.)

Read how a class project became an internationally known presentation tool. This all took place within the Virtual Team Project of the Global Executive MBA.

Here at the WU Executive Academy, we have a reason to celebrate and the 10 year anniversary of the Professional MBA Marketing & Sales is also a good occasion to look back at the beginnings of a successful MBA program.

Happy reading!
Your WU Executive Academy Team

PS: The scholarship season has officially opened.

Overview

Prof. Bodo B. Schlegelmilch’s new role as Vice Chair of the Association of MBAs

The Founding Dean of the WU Executive Academy, Prof. Bodo B. Schlegelmilch, will soon be examining other business schools which seek AMBA’s seal of approval. The Association of MBAs (AMBA) has appointed the former Dean as Vice Chair. In our interview, we asked Prof. Schlegelmilch about his plans for the future.

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Holger Peter Stupar, Advisor to the Board at Sberbank Hrvatska d.d.

A professor at our university offered to organize him a job interview at a major Austrian bank. When Holger Peter Stupar said yes, his decision set the pattern for his whole professional life. In this career story, the Global Executive MBA alumnus talks about how his MBA degree was an investment with a high rate of return.

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Why companies desperately need a culture of mistakes

It is a key part of our economy that companies are profit-oriented. For this reason, most incentive systems reward success and punish mistakes. Prof. Nikolaus Franke, head of the Institute of Entrepreneurship & Innovation views this mindset as highly dangerous.

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How to increase the performance of your employees

Investing in your staff’s personnel development literally pays off, says Maria Nazarova, Learning and Development Director at Raiffeisen Bank International. Studies indicate that supporting a person’s development not only improves their performance but also increases their engagement. In this career tip, our alumna explains how managers can encourage their employees’ personnel development.

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How weblogs add value to corporate communication

Weblogs are a highly-acclaimed instrument of online communication. However, the differences between a standard newsfeed and a full-featured blog are not too obvious at first sight. Online marketing expert Ritchie Pettauer explains what’s so special about corporate blogs.

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Network Leadership in 3 steps

Authority is outdated. In this video interview, our executive search partner, Conrad Pramböck, explains how to lead people within non-hierarchic networks. (By the way: His tips are also useful in other relationships outside of the world of employment.)

Watch the video

 

MBA students develop a successful tool: iVoting

What began as a team project is currently experiencing a flying start into international business: Harald Trautsch and his classmates decided to develop an innovative presentation tool – to a remarkable result: “iVoting” is used today by more than 1,000 businesses around the globe.

Read more

 

Happy Birthday! 10 years of the Professional MBA Marketing & Sales

A decade ago, marketing and sales were treated as separate realms by most. With the development of the Professional MBA, the WU Executive Academy was among the front-runners to combine the 2 fields. The 10 year anniversary is a good occasion to look back at the beginnings of a successful program.

Read more

 

Attention: The new scholarships are here!

Whether you are interested in the Energy Management MBA, the Executive MBA Bucharest, or the Master of Laws programs: there are plenty of opportunities for potential students to receive support for their tuition fee. Apply for one of our sought-after scholarships now!

All scholarships
New short programs:

Pioneers of the 21st Century - Courageous leadership

Leadership, strategy and innovation with self-development based on an integral approach


Data Science

Be a pathfinder in the maze of big data and learn how to lead your company to outstanding success

Upcoming events:
Company visit at Rosenbauer International Apr. 5
Online MBA Info-Session:
Entrepreneurship & Innovation
Apr. 6
Online Info-Session: Risk & Insurance Management Certificate Program Apr. 19
The Art of Leading People in Turbulent Times
Dr. Eder, CEO of voestalpine
Apr. 20
Info-Session in Vienna:
BBA & Certificate Programs
Apr. 25
All events

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
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WU Executive Academy
Vienna University of Economics and Business
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