Newsletter of the WU Executive Academy – Vienna University of Economics and Business

Dear readers,

Still in the top 50: In the current Financial Times Executive MBA ranking, our Global Executive MBA achieved an excellent result. Coming in 44th worldwide for the second year running, this particular MBA degree is the 14th best MBA program in the EU and the 3rd best in the German-speaking world.

For more details on the ranking and an exclusive Financial Times interview with GEMBA alumnus Harald Trautsch, please click here.

More and more managers, who are eager to advance their careers, enroll in a part-time MBA program because it allows them to balance their professional, academic and family commitments. Working professionals can choose between online-only programs and blended MBAs, in other words, courses combining online elements with in-class sessions. Both approaches make sense - but what are their pros and cons?

Dr. Astrid Kleinhanns-Rollé, Managing Director of the WU Executive Academy, takes a closer look at the 5 most important differences between these 2 types of MBAs.

Happy reading!
Your WU Executive Academy Team


Online vs. Blended MBA: Which one suits my needs better?

Normally, candidates who are interested in doing a part-time MBA have 2 options: Online programs and so-called "blended MBAs" - in other words, courses combining online elements with in-class sessions. Dr. Astrid Kleinhanns-Rollé, Managing Director of the WU Executive Academy, discusses the pros and cons of each delivery mode by taking a closer look at the 5 most important differences.

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Dr. Filip Kitanoski, Head of Product Management and Design, Commercial Vehicle at Liebherr

Filip Kitanoski would spend his last money on a flight ticket to visit his parents. A lot has happened since he moved from Macedonia to Austria to study engineering after he turned 18. Right after graduating from the Global Executive MBA, Filip was encouraged to work on a business model for a new product in a brand new market for Liebherr, the company he is still working for. In this Career Story, learn how Filip’s MBA helped him to meet this challenge and why he gets inspired by creating things that matter to him, his team, his company and to society as a whole.

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Financial Times EMBA Ranking 2016: Global Executive MBA again among the world’s top 50

For the second year in a row, the WU Executive Academy has managed to come 44th in the world’s most prestigious MBA ranking, the Financial Times Executive MBA ranking. In the German-speaking world (Germany, Austria and Switzerland), the Global Executive MBA even moved up to 3rd place, outranking renowned universities such as St. Gallen or Essec/Mannheim.

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Lessons to learn from NPOs when it comes to management and leadership

Accomplishing one’s mission and, at the same time, operating profitably on a tight budget requires a lot of energy, endurance and highly innovative entrepreneurial spirit. To meet this challenge, NPOs have developed some strategies and skills that set them apart. In this Faculty Insight, Renate Buber, Professor at WU Vienna's Institute for Nonprofit Management and Academic Director of the Professional MBA Social Management, explains what For-Profit organizations can learn from their social counterparts.

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Video Special Part 3: The secret of personal relationships

In part 3 of our Career Tips & Trends Video Special series, our Executive Search Partner Dr. Conrad Pramböck, Head of Compensation Consulting at Pederson & Partners, looks into the question of why it always takes 2 things in business to build up personal relationships: trust and people must like you. Find out how this works in practice.

Watch the video


In an exclusive Financial Times interview: Harald Trautsch, Global Executive MBA alumnus

With the release of their latest EMBA ranking, the Financial Times was looking for exceptional alumni stories and got in touch with our alumnus, Harald Trautsch, CEO of Dolphin Technologies. In a very personal interview, Harald shares his experiences and explains how the MBA has changed his life.

To the interview


The new career types: traditional employees as a species on the brink of extinction

Nowadays, traditional employees are increasingly giving way to economically viable single-person businesses. What are the actual chances of success for these different career types? A recently conducted survey breaks business graduates down into 4 groups: Freedom-loving professionals, materialists, post-materialists and security-oriented traditionalists. In this article, Prof. Johannes Steyrer, Academic Director of the Professional Health Care Management and Head of the Research Institute for Health Care Management and Health Economics at WU, analyses the 4 groups depending on how they perform in terms of money and satisfaction.

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How to make your newsletter stand out

In the light of the large number of social media channels, newsletters might seem a bit old-fashioned these days. However, our online marketing expert Ritchie Pettauer explains that low opening rates and decreasing clicks are, as a rule, not caused by the format itself – content and timing are crucial for any successful mass mailing. Here is what you can do to make your newsletter stand out from the rest.

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Upcoming Events:
Access MBA Fair Prague Nov. 15
Access MBA Fair Budapest Nov. 17
International Alumni Reunion in Warsaw Nov. 18
Access MBA Fair Bucharest Nov. 19
WU Executive Insights:
Management tips from Mark Beliczky
Nov. 22
Access MBA Fair Belgrade Nov. 23
WU Executive Insights: the village of Fucking Nov. 24
Viennese waltz lessons for WU Executive Club members Nov. 25
WU Executive Insights: A1 Start-Up Campus Nov. 25
WU Executive Insights: Conflict management Nov. 30
Project vernissage from MBA Project Management Dec. 2
All Events

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
Events Schedule a
WU Executive Academy
Vienna University of Economics and Business
Welthandelsplatz 1
Building EA
1020 Vienna, Austria