Newsletter of the WU Executive Academy – Vienna University of Economics and Business

Dear readers,

In recent years, several myths about MBA programs have taken root in the minds of many people. However, one thing is often overlooked: An MBA degree does not guarantee career success. A lot depends on you: How much are you willing to invest, and what return do you expect from your investment?

To find out what an MBA promises and what it really delivers, Prof. Barbara Stöttinger, Dean of the WU Executive Academy, explores the 6 most enduring myths about MBA programs in this edition of our newsletter.

Artificial intelligence, industry 4.0 and cloud computing are just some examples of new technologies that have completely changed our ways of working, communicating and interacting with one another. Given the ever-increasing degree of digitalization, there is hardly any business or industry that is not massively affected by this transformation. Consequently, which special skills do executives need in a digital world, and is there a workable formula for achieving successful digital transformation? Here are the answers.

Happy reading!
Your WU Executive Academy Team


The 6 most persistent MBA myths: What an MBA promises - and what it delivers

Over the years, some half-truths, stereotypes and promises have taken root in the minds of many people. “We believe that it was about time to dispel some of the most persistent MBA myths,” says Prof. Barbara Stöttinger, Dean of the WU Executive Academy. For the 6 most widespread MBA myths, please click



Mutually beneficial: companies hiring via alumni networks

Not only do business school alumni value the extensive service portfolio offered by alumni networks; companies can also benefit tremendously. For example, they can be granted exclusive access from the alumni club to recruit highly qualified personnel directly from the database. Thomas Fuschl, Country HR Manager CEE at Borealis, explains why he appreciates the cooperation with the WU Executive Club so much.

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Oana Vaideanu, Founder of Smiles Bags

In the course of their careers, many people get to the point where they decide to change jobs. Most likely, however, not many of them do so because of a present they received from their spouse – Oana Vaideanu did: A hand-made bag from her husband inspired the former Managing Director of HRGroup to set up a company with him and start producing and selling leather bags. How this came about and which role her MBA played in the decision-making process, is explained by Oana in this month’s career story.

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Ready for the digital transformation?

The progressing digitalization has completely changed our ways of working, communicating and interacting with one another. Companies which are not ready to quickly adapt to these developments will fall by the wayside. Dr. Astrid Kleinhanns-Rollé, Managing Director of the WU Executive Academy, outlines in this article which special skills digital leaders will need in the future. Check out her 8 steps for managers who want to successfully guide their companies into the digital age.

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Video Special Part 2: I don’t want to be the best

In part 2 of our video special, our executive search partner, Dr. Conrad Pramböck, Head of Compensation Consulting at Pederson & Partners, highlights why you should try to get out of that vicious circle of always wanting to be the best. How come? Simply because there is something better. To see what that is, click



The secret of success: finding a new job in Russia – by Angela Putylina

After graduating from the Professional MBA Marketing & Sales, Angela Putylina was looking forward to applying her newly acquired knowledge and skills in her job. However, things turned out differently than expected: a large-scale restructuring within the company had thrown her on the labor market – for the first time in her career. In a very personal report, Angela describes how she eventually managed to find her dream job and why an alumni event of the WU Executive Club played a key role in this success.

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Vienna, Zagreb and the world wide web: the alumni highlights in September

After the summer break, the WU Executive Club started with a series of extraordinary alumni events: On September 15, Sandra Bichl from Career Angels held a LinkedIn webinar, providing our alumni with valuable insider tips into the leading international career platform. During a big kick-off event, Croatian MBA alumni gathered for the first time in Zagreb, which was followed by an exclusive press brunch with leading media representatives from the region. Last but not least, on September 29, the members of the WU Executive Club got to know one of Austria’s most innovative office concepts first-hand, the Erste Campus. For more infos and great pictures please click



Scholarships now available for the 2017 start of the Global Executive MBA

Together with the Austrian daily Die Presse and the Russian business newspaper Vedomosti we again jointly award partial scholarships for the start of the Global Executive MBA in April 2017. Don’t miss this opportunity and apply now!

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Panel Discussion “Digital Leadership” - get the executive summary on video

In a high-level panel discussion at the WU Executive Academy on September 15, 2016, leading experts from academia and practice discussed the leadership models, challenges and chances inherent in a rapidly increasing digitalization within the business world. You weren't able to join the event in Vienna? No problem. Get the executive summary (in German) on video



Google Analytics: Hands-on statistics

Web analytics are an integral part of web marketing. Bloggers, webmasters and professionals alike depend on statistical data in order to constantly improve their websites. In marketing and communication departments, data literacy has become a key skill. In this crash course, our online marketing expert, Ritchie Pettauer, introduces you into the basics of Google Analytics.

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Upcoming Events:
Higher Education and Scholarships Fair in Zagreb Oct. 11
Online Info-Session:
MBA Energy Management
Oct. 12
Access MBA St. Petersburg Oct. 13
Access MBA Moscow Oct. 15
All Events

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
Events Schedule a
WU Executive Academy
Vienna University of Economics and Business
Welthandelsplatz 1
Building EA
1020 Vienna, Austria