NEWSLETTER SUMMER 2016

Dear readers,

Today, nobody can predict what the global energy supply of the future will look like. However, one thing is for sure: Fossil fuels are running out. The only question is when. Will new technologies have the potential to meet the world’s rising demand for energy? Will we succeed in reducing CO2 emissions to an environmentally acceptable level? And how can managers in the energy industry prepare for what lies ahead?

In this edition of our newsletter Prof. Jonas Puck, Academic Director of the MBA Energy Management, explains why specific management training is the only solution to overcome the challenges of a sustainable global energy supply in the future.

On another note, some 40 MBA students and alumni of the WU Executive Academy traveled to Upper Austria this month to take a look behind the scenes of voestalpine AG, one of the world’s leading steel-based technology and industrial goods companies. At voestalpine's headquarters in Linz, they had the unique opportunity to interact with top executives of the company and take an exclusive plant tour.

Click here to learn more about this exciting company visit.

Have a great summer and enjoy the read!
Your WU Executive Academy Team

Overview

 

Professional MBA Finance at Harvard: Learning from the creator of the “balanced scorecard"

During their US-residency to Boston, Cambridge and Harvard, the current class of the Professional MBA Finance had the unique opportunity to meet the leading pioneer in the field of managerial accounting. At an exclusive gala dinner, Prof. Robert S. Kaplan, creator of the “Balanced Scorecard,” gave insights into his remarkable career.

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Emrah Tekdemir, Country President at Schneider Electric

During his 23 years at Schneider Electric, Emrah Tekdemir has worked in 8 different positions there. His biggest success was being promoted to Central Asia Country President – an opportunity he got after graduating from the MBA Energy Management. In this month’s Career Story, he talks about what has changed in his career thanks to the newly acquired skills gained during the MBA, and he reveals which challenge he would love to be faced with again.

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Energy Snapshot: Executive education to overcome tomorrow’s energy challenges

Fossil fuels are running out. The only question is when. However, will new technologies have the potential to meet the world’s rising demand for energy? In the following interview, Prof. Jonas Puck, Academic Director of the MBA Energy Management, explains why specific management training is the only solution to overcome the challenges of a sustainable global energy supply in the future.

Read more

 

The 5 biggest online marketing myths

Ancient Greek myths tell stories of heroes, gods and monsters. Online marketing myths are less colorful, but just as untrue. In our Digital Media series, online marketing expert Ritchie Pettauer describes how 5 misconceptions about the online world prevail despite its rapid progression.

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Speed Dating from a different perspective: Career Check 4.0

A 10-minute career investment that will pay dividends: More than 85 MBA students and alumni attended the last highlight in the career event calendar before the summer. The Speed CV Check that the WU Executive Club organized on June 3, 2016, had a lot to offer to its members in terms of private, face-to-face career consulting.

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A voestalpine close-up: behind the scenes of one of the world’s most innovative steel companies

On June 6, 2016, some 40 MBA students and alumni of the WU Executive Academy travelled by coach from the WU Executive Academy to voestalpine AG's headquarters in Linz, where they had the exclusive opportunity to interact with top executives of the company and take a plant tour.

Read more & view photos

 

Highlights of the 10-year anniversary party of the Executive MBA Bucharest

Triple-crown accreditation, recognition as the best MBA program of the country on several occasions, and more than 230 graduates: On May 31, 2016, students, alumni, cooperation partners and leading media representatives got together in Romania’s capital to celebrate the 10th anniversary of the Executive MBA Bucharest. The stakeholders of this MBA have several reasons to be proud of its impressive track record. Also, several high-ranking representatives of Austria took the opportunity to offer their congratulations on this very special occasion.

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Career planning is a thought process: 6 steps for a successful career

“Don’t wait for other people to do something for you”, says Markus Brenner, Managing Partner at our executive search partner Brenner & Company. In this issue of our Career Tips & Trends series, the renowned career expert shares valuable insights on how to best deal with realistic career goals, worst case-scenarios and efficient self-marketing. In the end, career planning is first and foremost a thought process.

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RZB-CEO Dr. Rothensteiner on the quality of MBA graduates of the WU Executive Academy

At the graduation ceremony of the Global Executive MBA, 41 students from 19 countries had the privilege of welcoming a very special guest speaker: Dr. Walter Rothensteiner, CEO of Raiffeisen Zentralbank Österreich AG, provided exciting insights into his remarkable career and explained why taking an Executive MBA at the WU Executive Academy will pay dividends for tomorrow's managers.

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All about the 2016 WU Summer Celebration

Alumni of WU Vienna and WU Executive Academy from all around the world joined professors, partners and friends last Thursday at the traditional summer celebration.

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Upcoming Events:
Info-Session: Certificate Program
Logistics & Supply Chain Management
June 23
Info-Session:
BBA & Certificate Programs
June 23
Online Info-Session:
Certified Insolvency Law Expert
June 27
Focus Forum in Moscow June 28
AMBA Social Event
Logistics & Supply Chain Mgmt.
June 30
Online MBA Webinar July 4
German MBA & Master of Law
Info-Session
Sep. 1
Info-Session:
BBA & Certificate Programs
Sep. 13
Info-Session: Certificate Program
Logistics & Supply Chain Management
Sep. 20
English MBA & Master of Law
Info-Session
Sep. 22
All Events

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
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WU Executive Academy
Vienna University of Economics and Business
Welthandelsplatz 1
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1020 Vienna, Austria