Newsletter of the WU Executive Academy – Vienna University of Economics and Business

Dear readers,

What has long been an integral part of the WU Executive Academy's MBA programs has now been scientifically proven by Prof. Nikolaus Franke, Head of WU’s Institute for Entrepreneurship & Innovation; he recently carried out a research project examining the effects of moving from one cultural setting to another. The results speak for themselves: intercultural experience significantly improves people's ability to spot entrepreneurial opportunities.

Please click here for more details on the research project and the benefits of the specific setting of an MBA at the WU Executive Academy.

In modern project management, the general conditions have fundamentally changed over the last 20 years. At the same time, the amount of project work undertaken by companies is constantly increasing. The ability to carry out projects professionally will be instrumental to a company's success - or failure. Why this is so and which developments will be of particular importance in the future, is explained by Prof. Martina Huemann, Academic Director of the Professional MBA Project Management, in this edition of our newsletter.
Happy Reading!
Your WU Executive Academy Team



Project management of the future

Modern software solutions, big data, social media and innovative simulation technologies: today's project management is completely different from what it was like 20 years ago. Moreover, the amount of project work is steadily increasing across all industries, playing a more important role for the success of a company than ever before. Prof. Martina Huemann, Head of WU’s Project Management Group and Academic Director of the Professional MBA Project Management, presents four areas which will be of particular importance when completing projects successfully in the future.

Read more


Application made easy – How to best prepare for the interview?

Valentin Mladenov, Project Manager/Software Project Developer and alumnus of the Professional MBA Project Management would have appreciated to get a few valuable tips before going to his own MBA interview: What if you are not completely sure if you have chosen the right program? Which questions should you be prepared for? Will there be questions about IQ or emotional intelligence? In our two-part series, Valentin shares his personal experiences; he focuses in the first part on the preparation for the MBA interview. Here is his personal checklist.


Record Global Executive MBA class despite difficult conditions

A challenging economic climate and a decline in the global MBA market normally do not have a positive effect on an MBA program’s success. So it is all the more remarkable that the current class of the Global Executive MBA is not only the biggest, but also the most international cohort of students in the program's history. Jochen Borenich, Member of the Management Board of Kapsch BusinessCom, offered his congratulations on this extraordinary achievement, emphasizing in his keynote during the welcome reception on April 5, 2016, the particular challenges tomorrow’s managers will face due to progressing digitalization and new technologies.

Read more


Tanja Spennlingwimmer, Head of Commercial Project Management at Kapsch TrafficCom

As a child, Tanja Spennlingwimmer didn’t want to become a hairdresser or a princess but rather a university professor. Nevertheless, she says that her occupation in finance is the perfect fit for her, as the world of finance has become more behavioral, intercultural and communicative than ever before. In any case, her career profile shows that she has high goals: whether it is by setting up a company’s first subsidiary in a foreign market straight after graduating or by climbing the Mont Blanc.

Read more


Intercultural experience sparks entrepreneurialism

A new WU study shows that the special international setting of the WU Executive Academy’s MBA programs is hugely beneficial in terms of fostering students’ innovative and entrepreneurial spirit. Prof. Nikolaus Franke, Head of WU Vienna’s Institute for Entrepreneurship & Innovation, says, “the results speak for themselves and nicely reflect the reality of our MBAs. Intercultural experience significantly improves people's ability to spot entrepreneurial opportunities.” To learn more about the survey and the “microcosm MBA”, please click here.


Springtime means scholarship time at the WU Executive Academy: Apply now!

No matter whether you are interested in the Professional MBA, the Executive MBA Bucharest, our Certificate Programs or the BBA (Diplom BetriebswirtIn), taking a look at our scholarship overview definitely pays off. Tell us why you are the right candidate for one of our programs and use the opportunity – depending on the scholarship – of receiving up to 50% discount on the tuition fee!

Read more


Even non-lawyers have the right to be right: Legal expertise in demand

Dealing with legal issues that often involve the legal systems of two or more countries has become an integral part of everyday management practice, and many non-lawyers find it increasingly difficult to cope with this challenge. In this interview, Prof. Georg Kodek, Academic Director of the Master of Legal Studies (EBL) and judge of the Austrian Supreme Court of Justice, explains why that is and how the Master of Legal Studies (EBL) can provide valuable services to executives.

Read more


Career planning and doing research with... Facebook?

After “Are you LinkedIn?”, the online marketing expert, Ritchie Pettauer, presents other social media services and digital media tools that can be very useful to your career planning and your daily business. In the first edition of our new series labeled “Do you speak digital media?”, Ritchie takes a closer look at Facebook. When it comes to popularity and intensity of usage, no other network comes even close to Mark Zuckerberg’s highly popular service. While most people use it for private communication only, Facebook has indeed become a powerful research and career planning tool.

Read more


Asking the right questions to job candidates

Memorized answers, pseudo truths and empty phrases are the worst enemies of human resource managers, whose job it is to get an objective and holistic picture of an applicant. With the right questions and an instinct for creating a pleasant atmosphere, it is possible to receive meaningful and authentic reactions. In this month’s Career Tips & Trends, Dr. Gottfried Dissauer, Managing Partner at our executive search partner Eblinger & Partner, shares his experiences how to formulate the right questions.

Read more

Upcoming Events:
WU Executive Academy Insights:
Interview Simulation
Apr. 29
Online Info-Session:
Master of Legal Studies programs
May 2
Access MBA Fair Warsaw May 5
Access MBA Fair Ljubljana May 7
Access MBA Fair Bucharest May 9
Access MBA Fair Sofia May 11
Online Info-Session:
Certificate Programs & BBA
May 12
All Events

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
Events Schedule a
WU Executive Academy
Vienna University of Economics and Business
Welthandelsplatz 1
Building EA
1020 Vienna, Austria