Newsletter of the WU Executive Academy – Vienna University of Economics and Business

Dear readers,

Who would not immediately think of Heta, Alpine or Niedermeyer when it comes to the big insolvencies in Austria? These are a few examples of complex and time-consuming insolvency proceedings, which require experienced experts to work on the case in a professional way. However, it is very hard to find these experts in Austria.

Why that is the case and how the new certificate program Certified Insolvency Law Expert can help remedy this situation, is explained in this edition of our newsletter.

The first Executive MBA Bucharest class started in fall 2006. Today, only 10 years later, it is hard to imagine the Romanian executive education market without this cutting-edge program: More than 230 managers holding executive positions in Romania and far beyond have completed the program. The Executive MBA Bucharest's 10th anniversary is a great opportunity to take a closer look at this Austrian-Romanian success story.

Happy Reading!
Your WU Executive Academy Team


Become an expert on insolvency law: New certificate program starts this fall

Increasing demands in the area of insolvency law require specialized knowledge. This subject is not always adequately conveyed during typical legal or business training. Because of this, the WU Executive Academy developed the new certificate program Certified Insolvency Law Expert, which trains participants to become restructuring and insolvency-law experts. The program will be launched in October 2016 and especially targets lawyers, banking professionals and members of the organization ReTurn.

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Forum Hospital Management: Industry event of the year on April 6

“Some regard the process of streamlining and marketizing health care as a silver bullet. Others, by contrast, believe that the obsession with efficiency will put the final nail in the coffin of the art of healing,” says Prof. Johannes Steyrer, Academic Director of the Professional MBA Health Care Management. This renowned industry event revolves around the theme of "Business-oriented, efficiency-driven hospitals: silver bullet, faulty reasoning, or health-care crossroads?" Austria's leading health-economics day takes place on April 6, 2016 and the spotlight is set on major trends in health care, future challenges and international examples of innovation in health care.

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Executive MBA Bucharest celebrates 10th anniversary

In its annual ranking, the prestigious financial newspaper “Ziarul Financiar” has consistently listed the Executive MBA Bucharest as Romania’s best MBA program. Moreover, the participants appreciate the outstanding quality of the program: More than 230 managers holding international management positions have completed the Executive MBA Bucharest so far. On the occasion of its 10th anniversary, we invite you to take a look behind the scenes of the WU Executive Academy’s only MBA program located outside Austria.

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Gertrude Suschko, Managing Director at Maresi

“For me, lifelong learning is not just a buzzword but the cornerstone of my career,” says Gertrude Suschko, Managing Director at Maresi. In this month’s Career Story, Gertrude explains why - despite her talent for languages - she finally decided against a career as an interpreter. She shares which mistakes she is most likely willing to overlook and what she can laugh about.

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Reinventing Executive Search – What counts is the holistic picture

“The individual traits and competencies of an executive are no longer the only criteria taken into account when it comes to applying for a top management position”, states Murat Ayberk. In the Career Tips & Trends, the Senior Consultant at Amrop Jenewein explains why modern executive search consultants focus strongly on team spirit, context and relationships nowadays and why individual potential is often regarded as more important than the past track record.

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FIBAA accredits Diplom BetriebswirtIn program

The Diplom BetriebswirtIn program of the WU Executive Academy was recently awarded the international FIBAA (Foundation for International Business Administration Accreditation) quality seal. The accreditation testifies to the outstanding quality level of the program, which is comparable to a bachelor program of one of the leading universities and universities of applied sciences in Germany and Austria.

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Vedomosti scholarships for the Professional MBA now available

The WU Executive Academy and Vedomosti, the leading Russian economic newspaper, are jointly awarding partial scholarships amounting to 50% of the tuition fee for the Professional MBA specializations Energy Management, Finance, Marketing & Sales and Project Management. Don’t miss this opportunity and apply now.

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Global Marketing Strategy. An Executive Digest – by Prof. Bodo B. Schlegelmilch

Practical, pertinent and easy to read: In his latest publication “Global Marketing Strategy. An Executive Digest”, the Academic Director of the Global Executive MBA and Chair of the Institute of International Marketing Management at WU provides a step-by-step review of key international marketing strategy decisions. This book shows how global market opportunities are identified and how global strategies are drafted. A must read for experienced managers and students alike.

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Strategically expanding your LinkedIn network

You are probably investing time and energy in your LinkedIn activities for various reasons; in the end, it’s all about displaying the right content to the right person at the right moment. In the last edition of our LinkedIn series, online marketing expert Ritchie Pettauer explains effective ways of discovering great new leads.

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Upcoming Events:
WU Executive Academy Insights:
CEO Semperit, T. Fahnemann
Mar. 31
Vienna Info-Session:
MBA & Master of Laws (in German)
Apr. 5
WU Master Day Apr. 6
Forum Hospital Management Apr. 6
Vienna Info-Session:
BBA & certificate programs
Apr. 21
Forum Innovation Apr. 25
WU Executive Academy Insights:
Interview Simulation - Amrop Jenewein
Apr. 29
All Events

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director
Events Schedule a
WU Executive Academy
Vienna University of Economics and Business
Welthandelsplatz 1
Building EA
1020 Vienna, Austria