Newsletter of the WU Executive Academy – Vienna University of Economics and Business
NEWSLETTER DECEMBER 2018

Dear reader!

It's all a question of motivation: What motivates people to start an MBA? A journey into the professional future can stem from completely different backgrounds and motivations. Dalibor Babic, Head of Graduate Programs of the WU Executive Academy, took a closer look at the 6 most important MBA personalities.

Silicon Savannah up close: European companies are generally hesitant when it comes to investing in African countries. They are thus foregoing major market opportunities - because the potential of the world's second largest continent is enormous. Prof. Barbara Stöttinger took a recent research trip to "Silicon Savannah" as an opportunity to analyze the 8 biggest business myths about Africa.

Happy reading and happy holidays!
Your WU Executive Academy Team

Overview
Blockchain à la CryptoKitties: the technology of the 21st century explained in a playful way
5 Things that make Smart Leaders different
Career Story: Anastasia Yushkova, Founder and CEO of ANCHOR-VR and Professional MBA Marketing & Sales alumna
Strategy in the Age of Disruption: New short program for more Win-Win
"Do CEOs need an MBA to succeed?" - Top-class panel discussion at the HBR CEO Club in Moscow
It's all a question of motivation: Which MBA personality are you?
How to protect yourself against cyber attacks
The 8 biggest business myths about Africa
Donald Trump, Brexit & Co: The world is VUCA like never before - why diversity and internationality are more important than ever
The biggest investor mistakes: Everything under control? It's just an illusion! - by Prof. Manfred Frühwirth

Career Moves @ WU Executive Academy:

 
Who has changed jobs? Who was promoted?

This time: Günter Bauer, Murat Ayberk, Radim Chval and more

Browse through the career gallery

Upcoming webinar:

 

Blockchain à la CryptoKitties: the technology of the 21st century explained in a playful way

CryptoKitties are more than just a bizarre online game. Even though the true fascination for the virtual kittens - for which people are ready to pay as much as 100,000 Euros - only reveals itself to the die-hard fans, they are excellently suited to playfully explain to an audience of laypersons what blockchain and crypto currencies are all about. Prof. Alfred Taudes, Academic Director of the Research Institute for Cryptoeconomics at WU, speaks about why CryptoKitties are important for blockchain’s development and how Vienna boasts the world's largest blockchain competence center.

Read more

 

5 Things that make Smart Leaders different

Leadership in the spotlight: digitization requires a radical rethinking of companies - and above all, a new way of leadership. Helga Pattart-Drexler, Head of Executive Education at WU Executive Academy, talks about a new generation of smart leaders, 5 things managers need to do differently and what that means for their employees.

Read more

 

Anastasia Yushkova, Founder and CEO of ANCHOR-VR and Professional MBA Marketing & Sales alumna

In this issue of our Career Stories you will learn why the trained journalist Anastasia Yushkova, founder and CEO of ANCHOR-VR, who has worked for magazines such as Elle and the yacht magazines Boat International and Yachting, finally turned her passion for yachts, design, architecture, communication and technology into reality: After completing her MBA, she founded her own company, which has been providing virtual and augmented reality solutions to the super yacht industry around the world ever since.

Read more

 

Strategy in the Age of Disruption: New short program for more Win-Win

In the age of disruption, managers must match the speed at which startups are changing the status quo. A partnership with a startup is thus a strategic investment, but there are often mistakes made in technology scouting, and problems in starting a cooperation that hinder this next step. The new short program "Strategy in the Age of Disruption", which the WU Executive Academy will offer together with the startup platform Pioneers, starting this April, prepares companies optimally for this important future cooperation.

Read more

 

"Do CEOs need an MBA to succeed?" - Top-class panel discussion at the HBR CEO Club in Moscow

Together with the CEO Club of Harvard Business Review Russia (HBR), the WU Executive Academy recently hosted an exclusive panel discussion at the historic premises of Hotel Baltschug Kempinski in Moscow. The event took place in the immediate vicinity of Red Square and the question all top managers and executives in the room were discussing was "Do CEOs need an MBA to succeed?

Read more

 

It's all a question of motivation: Which MBA personality are you?

A journey into the professional future can stem from completely different backgrounds and motivations. Dalibor Babic, Head of Graduate Programs of the WU Executive Academy, took a closer look at the 6 most important MBA personalities.

Read more

 

How to protect yourself against cyber attacks

Not only top managers but also employees, more often than not, underestimate the risk of cyberattacks. Their rather relaxed attitude towards the issue can be very dangerous, though. At this year's last MBA Alumni Lounge, which took place at Erste Campus on November 22, 2018, security experts explored the question of what businesses absolutely need to do when it comes to successfully protecting themselves against cybercriminals.

Read more

 

The 8 biggest business myths about Africa

European companies are generally reluctant to invest in African countries. In this regards, they are missing out on major market opportunities - the potential of the world's second largest continent is enormous. Prof. Barbara Stöttinger, Dean of the WU Executive Academy, took a recent research trip to "Silicon Savannah" to clear up the 8 biggest business myths about Africa.

Read more

 

Donald Trump, Brexit & Co: The world is VUCA like never before - why diversity and internationality are more important than ever

In the three years since Barbara Stöttinger took over the deanship at WU Executive Academy, she has witnessed Brexit, the election of Donald Trump in the US, and the pertinence of the acronym VUCA, which describes our volatile, uncertain, complex, and ambiguous world. Rather than residing in perennial gloom, she is optimistic that business leaders can use current affairs as a learning opportunity and come out better equipped to maneuver volatile, uncertain times.

Read more

 

Everything under control? It's just an illusion! - by Prof. Manfred Frühwirth

The fact that people believe they can control everything is how the financial market thrives. In the 6th part of our GEWINN/WU Executive Academy series "The biggest investor mistakes", Prof. Manfred Frühwirth, Academic Director of the Professional MBA Finance, explains why we succumb to the illusion of control more frequently than we have bargained for and gives practical tips on what you as an investor can specifically do about it.

Read more

 
Upcoming events:
WU matters. WU talks.
What are the Costs of Violence?
Dec. 18
Africa Breakfast - Entrepreneurship in East Africa Dec. 19
WU EA Christmas Punsch Dec. 20
WU matters. WU talks.
The costs of Destroying the Death Star
Jan. 08
Doing an MBA next to a busy schedule Jan. 09
MBA Dancing Class Jan. 11
WU Ball Jan. 12
MERIT  Annual Summit Jan. 16
WU Executive Insights: Innovation Strategies at Novartis Pharma AUT Jan. 17
All events 

Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director

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