Newsletter of the WU Executive Academy – Vienna University of Economics and Business
NEWSLETTER MAY 2018

Dear readers!

Developing innovative business models is a rather complex matter. Yet at the same time, they are extremely important; they decide whether a company can survive long term in the market or if it will disappear.

With the upcoming World Cup 2018 in Russia, two soccer fans and long-time cooperation partners of the WU Executive Academy, Dr. Thomas Funke and Dr. Thorsten Lambertus, took a closer look at the striking parallels between professional soccer and innovative business models. They explain how to successfully develop business models in 3 steps using the "most important trivial matter in the world".

Social media and online marketing were yesterday; today, marketing is all about big data, native ads and smart content. So what's next? Hardly any other area is undergoing such an intense period of change. So what do marketing managers have to know so that they become successful in this dynamic environment? Prof. Barbara Stöttinger, Professor of International Marketing and Dean of the WU Executive Academy, analyzes the 5 most important trends and explains which marketing competencies will remain undisputed in the future.

Happy Reading!
Your WU Executive Academy Team

PS: In case you have not yet done it, you can still apply for a Vedomosti scholarship by June 30.

Overview
What penalty kicks and successful business models have in common
Career Story: Siniša Antolić, Hospital Pharmacist, Clinical Hospital Sveti Duh  
What you can expect from marketing of the future
E&I Insights: What your facial expression when surfing online reveals about you
The art of negotiation: an interview with the Harvard expert Eugen B. Kogan
New series: "The biggest investor mistakes" by Prof. Manfred Frühwirth
Virtual Collaborative Learning: the future of learning is already here
QS Global EMBA Ranking 2018: Global Executive MBA moves up to number 13 worldwide
WU Executive Club strengthens alumni activities in the Adriatic region

Upcoming webinars:

 
Negotiation - the neglected sales skill!

To the webinar
May 30 at 7:00 pm (CET)

What penalty kicks and successful business models have in common

Developing innovative business models is a rather complex matter. Yet at the same time, they are extremely important; they decide whether a company can survive long term in the market or if it will disappear. With the upcoming World Cup 2018 in Russia, two soccer fans and long-time cooperation partners of the WU Executive Academy, Dr. Thomas Funke and Dr. Thorsten Lambertus, took a closer look at the striking parallels between professional soccer and innovative business models. They explain how to successfully develop business models in 3 steps using the "most important trivial matter in the world".

Read more

 

Siniša Antolić, Hospital Pharmacist, Clinical Hospital Sveti Duh

Siniša Antolić, Master of Law (EBL) alumnus, is not only a multi talent, but also a man of records: he is Croatia's youngest student ever to finish a Master of Science in organic chemistry. Therefore, his name is not to be forgotten from the Who’s who in medicine in his home country. Why he wants to switch one day with the president of Croatia and which projects he is currently working on – thanks to his Master of Laws (EBL) studies – you can read

here

 

What you can expect from marketing of the future

Social media and online marketing were yesterday; today, marketing is all about big data, native ads and smart content. So what's next? Hardly any other area is undergoing such an intense period of change. So what do marketing managers have to know so that they become successful in this dynamic environment? Prof. Barbara Stöttinger, Professor of International Marketing and Dean of the WU Executive Academy, analyzes the 5 most important trends and explains which marketing competencies will remain undisputed in the future.

Read more

 

What your facial expression when surfing online reveals about you

An innovative software can scan the human face and determine which emotions a person is currently experiencing; this is done by interpreting the facial expression alone. Prof. Nikolaus Franke, Academic Director of the Professional MBA Entrepreneurship & Innovation, used “FaceReader” technology in a recent, internationally conducted research project. The goal was to understand why so many individuals who use online configurators to design their own desired product leave the design process after just 5 minutes. The results are amazing.

Read more

 

The art of negotiation: an interview with the Harvard expert Eugene B. Kogan

During a recent visit from Harvard Kennedy School, Prof. Eugene B. Kogan taught “Negotiations and Conflict Management” in the Global Executive MBA. In an exclusive interview, the Research Director of the American Secretaries of State Project explains what is really important in negotiations, which skills a good negotiator must have and how to prepare properly for difficult negotiations.

Read more

 

New series: "The biggest investor mistakes" by Prof. Manfred Frühwirth

Together with the Austrian business magazine GEWINN, Prof. Manfred Frühwirth, Academic Director of the Professional MBA Finance program, uses real examples to discuss the mistakes that frequently occur when individuals make financial decisions. The series aims to prevent investors from walking into a trap and to reflect on their own investment behavior. With the launch of the new series, the readers of the WU Executive Academy Newsletter get 44.9% off the annual GEWINN subscription price.

Read more

 

Virtual Collaborative Learning: the future of learning is already here

Digital toolbox, learning community and co-creation: The concept of Virtual Collaborative Learning uses exactly these types of interactive learning technologies; it also increases the flexibility and motivation of learners and enables intensive further education directly at work. Helga Pattart-Drexler, Head of Executive Education at WU Executive Academy, explains the advantages that Virtual Collaborative Learning offers both for individuals and companies and how the idea works in practice.

Read more

 

QS Global EMBA Ranking 2018: Global Executive MBA moves up to number 13 worldwide

In the most recent of the reputable QS Global EMBA rankings, the WU Executive Academy's Global Executive MBA has moved up two places: The program, which is offered in collaboration with the Carlson School of Management (USA), has been ranked the world's number 13th best offers in the category of “joint MBA programs”. In six of the nine individual categories (e.g. seniority of students, career advancement, and experience in management or C-level positions), it even obtained the maximum score possible.

Read more

 

WU Executive Club strengthens alumni activities in the Adriatic region

A successful career requires a sustainable business network; the closest relationships usually arise from joint experience. This is exactly what the WU Executive Club offers. Recently, by the way, the Adriatic region has also benefited from these relationships: Under the patronage of the Deputy Ambassador for Serbia, Sabine Kroissenbrunner, the festive kick-off event took place on April 27, 2018, at the Austrian Embassy in Belgrade.

Read more

 
Upcoming events:
Info-Session: Executive Education May 29
Info-Session: Certificate program Logistics & SCM Jun. 05 
Info-Session: BBA & certificate programs Jun. 06
MBA Alumni Lounge with Jan Mühlfeit Jun. 06
Career Breakfast with Lars Maydell Jun. 07
Online MBA Info-Session in German Jun. 12
Online MBA Info-Session in English Jun. 12
Online Info-Session: MBA Marketing & Sales Jun. 12
WU Summer Celebration Jun. 14
All events 

You may have heard about the new General Data Protection Regulation ("GDPR"), which brings your private data more protection. If you want to stay up-to-date, you do not have to do anything. However, if you are no longer interested in getting our monthly newsletter, please click the link at the bottom of each mailing.

Your personal data has always been carefully handled. On our homepage, you can read our Data Privacy Policy here to learn how and why we collect and use your personal information, how to get in touch with our data protection team, as well as your rights as a data subject.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean
Dr. Astrid Kleinhanns-Rollé, Managing Director

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